Marketing Strategy Creation

Standing out amongst a galaxy of competitors is a real challenge for any company today.  This fact is self evident.  Look in your phone book, search the internet, drive down your main street.  Chances are that your business is not unique.  It’s no wonder, then, why businesses are looking for new and more effective ways of increasing the influence of their brand strategy in the marketplace.  A good brand strategy can increase your company’s visibility in a way that can establish a strong feeling or reaction, and a favorable view towards your company.  A bad brand strategy can make you totally invisible, and also ran.  To create a positive “brand awareness” in your market, it takes skill, intuition, creative thinking, and a drive to make your business really pop.

A successful brand strategy is just like a political campaign.  You are out to win hearts and minds of your customers.  You want to make them feel compelled to use you, instead of the 1000 others like you.  It is important to be serious when it comes to your marketing strategy.  Everything associated with your business must state emphatically that you are the company your customers need to use.  Your brand image must be consistently reinforced throughout all phases of your organization, as well all your marketing material. 

One story, one brand, one message. 
Which says - “you are the company for me”.

Impact Print Promotion

Ink - Paper - Magic

The idea behind Impact Print Promotion is not to provide the cheapest possible piece of paper with the greatest number of copies printed.  We don't believe spreading huge amounts of mediocre marketing pieces creates a brand worth having.  Our goal is to create a brand that allows us to use colorful, creative, fun, informative, unique print pieces that captures attention and generates interest in your business.

What we don’t produce:  Think of the hundreds of mailers you have received and chucked in the garbage after only a glance.  Think of the brochures you have been handed that look like all the other brochures you were handed before those.  How many did you read or examine?  Think of the thousands of ads in magazines and news papers that you have skipped across without even thinking about them.  Well thats not what we do.

What we produce is not something produced using a formula.  This goes here that goes there.  This stock photo we can reuse, this paper is cheep... 
We create objects that command attention.

Online Marketing

Internet marketing is relatively inexpensive compared to the cost of traditional advertising.  You can reach a large audience for a fraction of traditional budgets.  The nature of internet marketing allows consumers to research and purchase products and services at their own convenience.  Your business can take advantage of this by skillful use of key words and online ads that bring the consumers to you. 

We use a variety of methods: pay per impression, pay per click, pay per play, or pay per action, banner ads, and more.  We can determine which methods will be most appealing to your audience.  One great advantage of internet marketing is that you can measure statistics easily.  A properly run campaign is traceable and your success is measurable. 

Can you say ROI? 

Email blasts

When we set up email blast marketing campaign, we strive to not only driving customers to your web site, but we also lead your customers to a strong call to action on your web site. 

It's a challenge to get someone to even read and open the email blast marketing piece.  We should make the title realistic to the offer but catchy.   We make sure the pice is laid out in a striking and easy to read fasion.  The key is often the subject line.  If we gain their interest with the subject line, then we are on your way to a successful direct email blast marketing campaign.

We have the skill and the knowhow to make it happen for you. 

Social Media Marketing

Social media marketing has three important aspects

1. Creating buzz or newsworthy events, videos, tweets, or blog entries that attract attention, and become viral in nature.  Buzz is what makes social media marketing work.  It replicates a message through user to user contact, rather than the traditional method of purchasing an ad or promoting a press release.  The message does not necessarily have to be about a product.  Many successful viral campaigns have gathered steam through an amusing or compelling message, with the company logo or tagline included incidentally.


2. Building ways that enable fans of a brand or company to promote a message themselves in multiple online social media sites.  Fan pages in Twitter, MySpace of Facebook follow this model.


3. It’s based around online conversations.  Social media marketing is not controlled by the organization.  Instead it encourages user participation and dialogue.  A badly designed social media marketing campaign can potentially backfire on the organization that created it.  To be successful SMM campaigns must fully engage and respect the users.

According to Lloyd Salmons, first chairman of the Internet Advertising Bureau social media council

"Social media isn't just about big networks like Facebook and MySpace, it's about brands having conversations."

Are you ready to take the step?

From Wikipedia - Social media encyclopedia

Video Editing Production

Do you have video or audio footage you would like to leverage, but don't have the experience or time to edit and polish for consumption?  Would you like to start using video for social media, training, or sales?  We can help you at what ever level you need.  Whether its taking tape or dvd’s and editing them for a new project or purpose, to creating new video projects.

People are becoming more and more interested in seeing information and not reading text.  Maybe this is a good time to give the people what they want?

Power to the people!

PowerPoint Presentations

PowerPoint is a great business tool that lets you create attractive presentations.  So imagine what it can do in the hands of an experienced graphic artist and designer.

RocketSled can take your presentation and make it stand out from the crowd.  PowerPoint give us almost total freedom of expression.  If you can imagine it, we can do it.  If you cant imagine it - we can for you.

We can can take a simple presentation and polish the design, optimize the content for clarity and impact, or enhance it with a other media.

If you don't know where to begin, no worries.  You don’t even need to have presentation ready for us to start.  We can help you prepare a perfectly targeted presentations from scratch – delivering on demand. 

One less thing for you to have to organize.